Disclaimer: Data on this website was sourced in September 2019 from Victorian Tourism * and the latest available data August 2019. Auto & General Services Pty Ltd does not guarantee the accuracy or completeness of the data and accepts no liability whatsoever arising from or connected in any way to the use or reliance upon this data.

Quick stats

  • There were 34.7 million international and domestic visitors to Melbourne in the year ending March 2019
  • The total visitor spend in Melbourne in the year ending March 2019 was $19 billion
  • Domestic and international visitors spent 28.4 million nights and 54 million day trips in Victoria

International tourism

International visitors spent a total of $8 billion in Melbourne in the year ending March 2019. There were a total of 2.9 million international visitors to Melbourne, 31% of the total number of international visitors to Australia in the year ending March 2019.

International visitors reason for visit to Victoria (year ending March 2019)

Reason for visit Visitors Visitor Nights Expenditure
Holiday 1,648,000 16,982,000 $2,182 Million
Visiting friends
and relatives
1,055,000 23,838,000 $1,478 Million
Business 338,000 2,736,000 $649 Million
Employment 50,000 5,091,000 $379 Million
Education 200,000 22,669,000 $3,780 Million
Other Purpose 22,000 266,000 $42 Million

Domestic tourism

Domestic visitors spent a total of $11.1 billion in the year ending March 2019, $8.7 billion from domestic overnight visitors and $2.4 billion from domestic day-trip visitors. There were 31.8 million visitors, 10.8 million domestic overnight visitors and 21 million domestic day-trip visitors in the year ending March 2019.

Top Attractions (year ending March 2019)

#1. Melbourne CBD Shopping

Melbourne CBD Shopping had a total of 5.6 million visitors in the year ending March 2019. 3.7 million domestic visitors and 2 million international visitors.

#2. Federation Square

Federation Square had a total of 2.9 million visitors, 1.6 million domestic visitors and 1.3 million international visitors.

#3. Southgate/Southbank

Southgate and Southbank had a total of 2.8 million visitors in the year ending March 2019. 1.9 million domestic visitors and 851,000 international visitors.

#4. Queen Victoria Market

The Queen Victoria Market had a total of 2.6 million visitors, 1.1 million domestic visitors, 1.4 million international visitors.

#5. Crown Entertainment Complex

The Crown Entertainment Complex had a total 2.2 million visitors, 1.6 million domestic visitors and 616,200 international visitors.

#6. Docklands/Marvel Stadium

The Docklands and Marvel Stadium had a total of 1.9 million visitors. There were 1.3 million domestic visitors and 599,500 international visitors.

#7. St Kilda

St Kilda had a total of 1.9 million visitors in the year ending March 2019. There were 956,500 domestic visitors and 894,300 international visitors.

The National Gallery of Victoria had 1.1 million total visitors, 566,600 domestic visitors and 552,800 international visitors.

#9. Melbourne Museum/Royal Exhibition Building

The Melbourne Museum/Royal Exhibition Building had 859,700 total visitors, 356,900 domestic visitors and 502,800 international visitors.

#10. Melbourne Cricket Ground

The Melbourne Cricket Ground had 734,500 total visitors, 537,700 domestic visitors and 196,800 visitors.

Visitor Experiences in Victoria (year ending March 2019)

#1. Nature-based experiences

16.9 million visitors that came to Victoria partook in nature-based experiences, 8.7 million domestic daytrip visitors, 6.1 million domestic overnight visitors and 2.2 international overnight visitors.

#2. Cultural experiences

11.2 million visitors that came to Victoria partook in cultural experiences, 5 million domestic daytrip visitors, 4.3 million domestic overnight visitors and 1.9 million international visitors.

#3. Event experiences

5.2 million visitors that came to Victoria partook in event experiences, 2.4 million domestic daytrip visitors, 2.2 million domestic overnight visitors and 616,800 international visitors.

#4. Food and Wine experiences

4.5 million visitors that came to Victoria partook in food and wine experiences, 1.9 million domestic daytrip visitors, 2 million domestic overnight visitors and 676,200 international visitors.

#5. Winery experiences

2.7 million visitors that came to Victoria partook in winery experiences, 1.2 million domestic daytrip visitors, 1.1 million domestic overnight visitors and 471,400 international visitors.

#6. Aboriginal experiences

591,000 visitors that came to Victoria partook in Aboriginal experiences, 98,300 domestic overnight visitors and 426,000 international visitors.

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