While it might seem counterintuitive to belong to a frequent flyer program without ever redeeming any rewards, this is exactly what 31.3% of surveyed Australians do. This might go some way to explaining why so few surveyed Australians considered frequent flyer programs to be rewarding - of course they won’t be rewarding if you don’t claim any rewards.
Women were almost twice as likely as men to have never redeemed any frequent flyer rewards, with 39.3% compared to 23.6% of surveyed men. Accordingly, men were slightly more likely to have redeemed every other type of reward except for ‘merchandise’, where women edged slightly ahead 12.8% to 11.2%. Interestingly, the percentage of people who had never redeemed any frequent flyer rewards decreased for every age group. Nearly half (49.5%) of surveyed 18-24 year olds had never redeemed any frequent flyer rewards, while only 20.8% of surveyed 45-54 year olds had never redeemed frequent flyer rewards. It is possible this is a simple case of wisdom coming with age.
Victorians were the most likely to redeem frequent flyer rewards, with only 22.8% of those surveyed never having done so. In contrast, a massive 63.6% of surveyed Tasmanians and 40.9% of South Australians had never redeemed any frequent flyer rewards.
Among those who had redeemed frequent flyer rewards, the most common reward types were ‘flights’, which 36.3% of surveyed participant had redeemed, and ‘gift vouchers’, which just over one quarter (25.2%) of surveyed participants had redeemed. Once again, the percentage of respondents who had redeemed these rewards increased with age. Just 27% of surveyed 18-24 year olds had redeemed flights, compared to 42.3% of 45-54 year olds. Likewise, only 16.2% of surveyed 18-24 year olds had redeemed gift vouchers. This almost doubled to 30.4% among surveyed 45- 54 year olds. These findings are somewhat surprising, given 45-54 year olds were also the least likely to call frequent flyer programs rewarding and the most likely to call them a waste of time. Perhaps this indicates that the rewards offered by frequent flyer programs aren’t necessarily worth all the perceived confusion and time wasting.
Notably, 25-34 year olds - the age group most likely to call frequent flyer programs rewarding - led the way in only two reward categories: flight upgrades, which just under 1 in 5 (19.8%) surveyed 25-34 year olds had redeemed, and accommodation discounts, which 13.2% of surveyed 25-34 year olds had redeemed. Seemingly, the secret to satisfying frequent flyer rewards may rest within these two categories.
Looking at the state-by-state breakdown, results were fairly uniform for what types of rewards surveyed Aussies redeemed, or whether they redeemed any rewards at all, indicating this is a nationwide phenomenon.