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Budget Direct

Ride with Captain Risky – 360° Virtual Reality Experience

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Ride with Captain Risky – 360° Virtual Reality Experience

Just when you thought Captain Risky couldn’t get any Riskier, he comes out with his most amazing stunt to date.

In his trusty Ford XB (Stella) he takes on the remarkable Double Helix Divide in front thousands of adoring fans! To take this ad one step further, we (Budget Direct) launched a world first and released the TV advert in Virtual Reality so that you can sit with Captain Risky and experience this amazing stunt from the passenger seat.

The ‘Ride With Risky’ ad comes in two versions, the full Virtual Reality experience that needs a virtual reality viewer, as well as a 360° version that does not require a special viewing device.