The latest instalment of the campaign shines a light on Budget Direct’s outstanding product and service features, employees and customers, while lamenting the situations the hapless Captain Risky finds himself in as a non customer. The new platform allows Budget Direct to further showcase the depth and quality of customer service we provide to our very savvy customers.
The TVC shows a happy Budget Direct customer benefitting from high quality Budget Direct facilities and a lifetime guarantee on authorised repairs to their vehicle. The TVC demonstrates the great value that customers receive and that they can rely on Budget Direct to look after them when things go wrong.
This is classically juxtaposed against Budget Direct famous Non Customer Captain Risky, who has to rely on his amateur pitstop crew to deliver vital repairs at his moment of need. Risky is testing out Stella’s skills on the race track but things don’t go too well. His questionable pitstop crew make some less than desirable repairs that leave Captain Risky and Stella stranded in the middle of the track with broken doors, a steaming engine and a fuel tank full of washing up detergent. Captain Risky isn’t and never will be a Budget Direct customer so he misses out on the great benefits our customers receive.
Overall, the campaign aims to show that customers “Get More with Budget Direct Richard Morgan, Executive Creative Director at 303 MullenLowe says: “We wanted to depict normal Budget Direct customers in their ‘insurance moment of truth’, and compare them directly to Non Customer Captain Risky, to show how much better off they are. Not only do Budget Direct customers typically pay less for their insurance, but the quality of the service they receive is equal, and sometimes better than many of their competitors.”
‘Pit Stop’ aired on Sunday night, September 4th, with more instalments to follow across television, cinema, digital and social channels.
Pitstop was directed by Hamish Rothwell at Goodoil, with effects by Alt VFX. Agency 303 MullenLowe Sydney.