Hail Hero reveals Australia's most hail prone areas

As the storm season in Australia draws to a close, low cost insurance provider Budget Direct can exclusively reveal the most hail prone areas of the country according to its award winning Hail Hero innovation.

From October 2013 through to March 2014 Budget Direct sent over 366,466 Hail Hero warning messages to its customers throughout Australia. 

The top 5 Hail Hero hotspots for the 2013/2014 storm season (Oct-March) in Australia were;

1. Armidale – New South Wales
2. Port Macquarie – New South Wales
3. Southport – Queensland
4. Coffs Harbour – New South Wales
5. Forest Lake - Queensland

The results show New South Wales and Queensland are far and away Australia’s hail hot spots according to the exclusive Hail Hero warning message system. 

The top hail hotspots in each state as at the end of March 2014;

  • New South Wales: Armidale
  • Queensland: Southport
  • Victoria: Richmond
  • South Australia: Adelaide City 
  • Australian Capital Territory: Ngunnawal
  • Tasmania: West Hobart
  • Western Australia: Fremantle

An analysis of Budget Direct Home Insurance claims turned up some surprising figures. During the traditional storm season there were 37% less claims in the 2013/2014 season than in 2012/2013. In perhaps a sign of climate changing times, the number of storm related claims outside of the traditional season has risen dramatically, up by 108%. 

Hail Hero took two years of research and development to create. The free service offers Budget Direct customers a text message warning, which alerts them to impending damaging hail at their home address, giving them at least 10 minutes notice to move their vehicles. 

The technology was named in 2013 by Canstar as one of the 8 top products showing innovation in Australia, it also took out the Australian Business Awards Product Innovation category in 2012, as well as taking out a gong at the 2012 Australian Insurance Industry Awards.

Since its launch Hail Hero has tracked some 1027 unique storms, and sent a total of 942,622 text messages to its customers.  

A full break-down of the top 10 hail hotspots in each state is available.


For further information or interviews please contact Brad Seymour, Director Partnerships & Communication, Budget Direct (Auto & General) at 07 3377 8937  or mediaenquiries@budgetdirect.com.au

Budget Direct was established as an insurance provider in Australia in 2000.  It is part of the international Budget Insurance group of companies headquartered in the British Isles. The group provides more than 6.8 million policies to insurance customers and administers $2 billion in premiums annually. Budget Direct offers Motor, Home & Contents, Health, Life and Travel Insurance as well as Roadside Assistance.

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