We open to a very stranded Captain Risky. He has finally found his way out of the desert, however is now stuck on the side of the road as his ‘trusty’ camel refuses to move another inch. Unlike Budget Direct customers, Risky could be stranded there for a while with no one to help.
This TVC highlights that Budget Direct customers are covered for towing costs if their car is involved in an accident and is unsafe to drive. This is just another way customers 'get more' with Budget Direct
Captain Risky’s Towing Dilemma’ aired on Sunday, 3rd of December. Agency 303 MullenLowe.