The scene is set with a Budget Direct customer enjoying the view from her high set deck enjoying the calm of the early morning sunrise. She radiates comfort and ease knowing that she has insurance coverage for what she needs.
With only 20% of homes in Australia having some risk of flood*, Budget Direct customers have the choice of including flood cover in their home insurance policy. This is just another way customers can tailor their policy and ‘get more’ with Budget Direct.
The TVC also showcases latest chapter of the adventures of Captain Risky, where he finds himself far from home and trying to use a rubber inflatable dinghy to get home. Without a drop of water nearby, Captain Risky is in a spot of trouble after paying for things he simply didn’t need.
Unlike Captain Risky, Budget Direct customers will only ever pay for things they want to. The latest ad from Budget Direct aims to show that customers get more with Budget Direct.
‘Captain Risky’s Desert Trke’ aired on Sunday, 1st October, with more instalments to follow across television, digital and social channels. ‘Captain Risky’s Desert Trek’ was directed by Hamish Rothwell at Goodoil, with effects by Alt VFX. Agency 303 MullenLowe.
*Flood data based on analysis conducted by Auto & General Insurance Company Ltd.