What Women Really Want

August 2011

The majority of women (60%) believe that safety features are most important when purchasing a vehicle, debunking myths that females are more interested in the colour of the car than anything else. In fact, only 1% ranked colour as the biggest priority and 5% ranked colour as being the second most important factor says low cost car insurance provider Budget Direct.

In a quest to find out what women really want - more than 600 females were asked to fess up about what they really look for when purchasing a vehicle and while 7% admit they are lured to a convertible, the majority (42%) say they are satisfied with a sedan.

Spokesperson for Budget Direct Richelle Ward said women are a lot more confident when it comes to purchasing a vehicle and safety features rank high on the list.

Consumer demand for safety features may encourage manufactures to incorporate newer technologies that are capable of saving lives and this means a better result for all road users,” Ms Ward said.

The results show that when replacing a current vehicle - a whopping 79% of women will look for a new car at a car yard, while 14% of respondents say they still seek advice from a family member, only 7% were interested in attending an auction.

And supporting the claim that age really does matter, 52% of women prefer to shop for a brand new model, while anything three years or older hardly gets a second glance as only 23% of women prefer to shop in this market.

“When considering the total cost of owning a vehicle we recommend all buyers obtain a quick insurance quote as insurance prices could vary considerably depending on the vehicle purchased,” Ms Ward said.

And finally, it’s not good news for the ‘Green’ minded as results show a lack of concern for anything environmentally friendly, in fact, only 5% rated these features as most important, with16% rating environmentally friendly features as second most important.

“Price could play a major factor in why women aren’t opting for more environmentally friendly vehicles although all drivers have the option of reducing their carbon foot print by downsizing and/or using ethanol-blended fuels,” Ms Ward said.

About Budget Direct

A&G’s signature brand Budget Direct is fast approaching 11 years in operation as one of Australia’s leading insurance providers.

Car Insurance - Cut the cost not the cover

For further information or interviews please contact Jonathan Kerr, Director, Marketing & Digital, Budget Direct (Auto & General) at 07 3377 8801 or mediaenquiries@budgetdirect.com.au

Budget Direct was established as an insurance provider in Australia in 2000.  It is part of the international BHL Group of companies headquartered in the British Isles. The group provides more than 6.8 million policies to insurance customers and administers $2 billion in premiums annually. Budget Direct offers Motor, Home & Contents, Health, Life and Travel Insurance as well as Roadside Assistance.