Budget Direct Car Insurance Launches Major New "Pay Less or Get $100" Offer

October, 2011

Budget Direct Car Insurance has upped the anti by launching a new campaign that features one of the most compelling offers in the Car Insurance category. Pay less with Budget Direct or get $100 is part of an integrated campaign that highlights the insurers confidence in its low cost, high value product offering.

Named Shipload, the first commercial sees the return of Michael and the charming French character Michelle in a series of four new commercials. The series encourages consumers to compare their current renewal price from selected major insurers, with Budget Direct, and if Budget Direct can’t beat it, they’ll send them $100, a significant increase on Budget Direct’s previous $50 offer. To see the Terms & Conditions that apply for this offer click here.

Associate Director for Marketing & eCommerce Jonathan Kerr said, “we’re excited about Michael and Michelle’s ongoing story being played out on TV. They continue to drive discussion across Australia about our offer and their on-screen relationship, with many examples of people literally singing the Budget Direct theme tune back to us, everywhere we go.”

Brisbane advertising agency BCM’s, Greville Patterson is behind the creative for Budget Direct, and says “while each TVC in the series does feature a cheeky play on words, the spots do manage to maintain a certain charm. We’ve had a heap of fun making these.”

The campaign commences on 5th of October and will be supported by radio, online, outdoor and direct mail.

Creative: Greville Patterson
Account Director: Lisa Nobes
Director: Tori Garrett
Producer: James Greville
DOP: Ben Nott

About Budget Direct

A&G’s signature brand Budget Direct is fast approaching 11 years in operation as one of Australia’s leading insurance providers.

Car Insurance - Cut the cost not the cover

For further information or interviews please contact Jonathan Kerr, Director, Marketing & Digital, Budget Direct (Auto & General) at 07 3377 8801 or mediaenquiries@budgetdirect.com.au

Budget Direct was established as an insurance provider in Australia in 2000.  It is part of the international BHL Group of companies headquartered in the British Isles. The group provides more than 6.8 million policies to insurance customers and administers $2 billion in premiums annually. Budget Direct offers Motor, Home & Contents, Health, Life and Travel Insurance as well as Roadside Assistance.