You Could Save a Shipload
In October 2011 Budget Direct signalled the launch of its new 'Pay Less or get $100' offer by unveiling the latest instalment in their popular series of TV adverts. Michael and Michelle now take to the water to challenge viewers to see if they can save a 'shipload' on their Car Insurance with Budget Direct.
Shower
Throughout 2009 and 2010 Budget Direct built on the success of the campaign by adding its highly competitive 'Pay Less or Get $50' offer to the campaign in most Australian states. This 15 second television advertisement builds on those elements by adding a catchy new tune, delivered in Michelle's signature French style.
Cyclist
We all like to sing in the car and once Michelle got our new tune in her head there was no stopping her. In this advert the cyclist tries to help Michelle get our name right, but as Michelle correctly points out, "Call them what you like, pay less of get fifty dollars". This advert will run in most Australian States.
Airport
Launched in August 2010, this advert is the latest in our current campaign series featuring Michael and Michelle. With Budget Direct's speedy claims process, Michelle was able to make her claim and have the car repaired before Michael got back from his business trip. It just shows another way that Budget Direct is cutting the cost, not the cover.
You Could Save Hundred's of Dollars
Budget Direct's current TV campaign was launched in September 2008 with this advert. It was Australia's first introduction to Michael and Michelle, the couple that discovered they could save $100s by switching their car insurance to Budget Direct. Michelle's quirky French take on our name helped make this ad instantly memorable.
